< Back to the swipe file
What kind of product?
Food & Drink
Allday Goods x Paynter
Allday Goods x Paynter’s 7-word banger
Nice Drinks
Nice Drink’s sneaky smart category move
Botivo
Botivo’s really clever positioning move
PerfectTed
PerfectTed’s dad joke LinkedIn annoucement
Days Brewing
Days Brewing’s clever messaging twist
Spudos
Spudos’ super honest eco copy
Jack Daniel's
Jack Daniel’s oh-so-readable tube ads
Olipop
Olipop’s clever sneak diss
Liquid Death
Liquid Death’s 🔥 opt-in copy
Minor Figures
Minor Figures’ banging pandemic email
Fix8
Fix8’s brand-building welcome email
Candy Kittens
Candy Kittens’ research-led OOH campaign
Wildfarmed
Wildfarmed banging menu copy
Surreal
Surreal’s banging, non-discount abandoned cart email
Dash
Dash’s growing-up messaging
Jubel
Jubel’s fantastic story page
Allplants
Allplants’ super clever Veganuary campaign
Living Things
Living Thing’s two-word banger
HaloTop
HaloTop’s guilt-free-free messaging
Grind
Grind’s super-specific sustainability copy
Rubies in the Rubble
Rubies in the Rubble’s smart positioning copy
innocent
A classic example of the innocent TOV
Pact
Pact’s *chef’s kiss* packaging copy
Bol
Bol’s rhyming headline
KFC
KFC’s all-timer of an apology
Goodrays
Goodrays’ clever positioning copy
Tony's Chocolonely
Tony’s Chocolonely’s banger of an activation
Graza
Graza’s playful disclaimer copy
Huel
Huel’s smart community naming convention
Spudos
Spudos’ 10/10 brand story page
Bold Bean Co
Bold Bean Co’s distinctive brand language
Surreal
Surreal’s banging generation effect Insta post
La Vie
La Vie’s A+ objection handling OOH ad
FeverTree
FeverTree’s 10/10 reframing move
Lucky Saint
Lucky Saint’s clever messaging judo
Gousto
Gousto’s clever way to make customers feel seen
Toast Brewing
Toast Brewing’s trick to get remembered
Overherd
Overherd’s pastiche challenger tone
Karma Drinks
Karma’s 5-word banger
Citizens of Soil
Citizens of Soil’s 3-word 10X tweak
Riddim Snacks
Riddim’s 10/10 use of patois
Ocado
Ocado’s *really* clever positioning play
Brewdog
The Brewdog ad we (very reluctantly) love
Good Pair Days
Good Pair Days’ sneaky smart copy
Surreal
Surreal’s cheeky “famous people” ads
Collider
Collider’s objection-handling ad
Tesco
Tesco’s refreshingly honest ad copy
Karma Cola